Explore Co.

Research, process, prototyping, and final design

UX Design and Research, Visual Design, Motion Graphics, Brand Design

Figma, Photoshop, Illustrator, After Effects

 

Explore Co. is a mobile app concept that enables users to discover and book activities in their neighborhood. The app aims to solve the problem of the overwhelming number of choices one can face when trying to make the most of their free time in a bustling city like New York. With endless activity options available, it can be challenging to decide on what to do. Explore Co. simplifies the process by curating a list of activities based on the user's location.

For Explore Co. I worked in a team of two and contributed to the initial design concept, user research, branding, final design, and motion graphics. The final design is both clean and editorial, as well as humanist and user friendly.

Promotional Video

The Problem

Many people in big cities are overwhelmed by the number of activities available, making it challenging to decide what to do. With so many choices, it can be difficult to find something nearby that suits one's preferences and budget, and many people end up feeling indecisive or stuck. This can lead to a frustrating user experience, causing users to spend more time searching for activities than actually enjoying them.

The Solution: Explore Co.

Explore Co. allows users to book activities based on neighborhood. By providing recommendations based on location, users can easily discover new and exciting things to do without the need for extensive research. This solution streamlines the decision-making process, simplifies the user experience, and encourage users to make the most of their time in the city.

Design Exploration

We wanted to create something that was both editorial and friendly. We embraced a minimalist color palette and modern, clean typography.

Moodboard

Gestural Design

Preliminary Screens

Final Screens

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