Pride Promotion

Web Banners + Email Blast for EmpirePromos Pride Promotion

Advertising Email Design

Illustrator, Photoshop, Constant Contact

Pride month is a great opportunity for the Promotional Products industry to connect with customers. Many organizations participating in Pride Parades require banners, apparel, and branded giveaways to demonstrate their support for the LGBT community. As the Graphic Designer at EmpirePromos, my responsibility is to create all marketing collateral. Considering the high demand we received for Pride month last year and the current influx of requests, I proposed running a Pride campaign this year.

For this design, I blended elements of the past and present. I drew inspiration from vintage postcards representing different US states, incorporating their typography. Additionally, I incorporated a contemporary sans serif typeface commonly found on popular e-commerce platforms like SSENSE and ASOS.

The project deliverables include a web slide in three responsive sizes for desktop, tablet, and mobile devices. Furthermore, I created an email blast specifically designed for Constant Contact, our chosen email marketing platform.